Idun Minerals Eir Curling # 007 Black 0.40oz Mascara Color: The product you mentioned is labeled as #007 Black, indicating that it is a black mascara, which is a popular and classic choice.Curling Effect: The term Eir Curling suggests that the mascara is designed to help curl the lashes. This could mean that the formula includes ingredients that promote a lifted and curled appearance.Volume and Length: Many mascaras aim to provide both volume and length to the eyelashes. Look for features that suggest these effects on the product description.Formula: Mascaras can have different formulas, such as water-resistant, smudge-proof, or conditioning. Some may also include nourishing ingredients to care for the lashes.Applicator: The type of applicator (wand) can influence the application and effect of the mascara. Some wands are designed to separate lashes, while others may add more volume.