What It Is Formulated for revolutionary retention of vibrant color, this gentle vegan cleansing complex effectively maintains shade to keep hues true and imparts luminous shine for amplified color brilliance with extended longevity. What It Does • Carefully-crafted combo for concentrated color protection • Advanced color lock ingredient technology that delivers revolutionary retention of vibrant hues • Results driven formulations with compatible smart ingredient technology optimized for color treated hair What Else You Need to Know 100% vegan ingredients preserve and extend the health and vibrancy of color; infuses moisture for radiant shine