American Harvest Whole Grain Red Rice Jar 12X800G Store in a cool and dry place. Gluten free. The rice is unpolished and only the husks of the rice grains are removed, which allows it to retain all its nutrients and vitamins. This makes it a better, healthier option than polished white rice. But because it is unpolished it takes longer to cook than white rice. Red rice has a nutty flavour. Compared to polished rice, it has the highest nutritional value of rice's eaten with the germ intact.